In order not to make a mistake in choosing the most appropriate type of video for your strategy, start with planning . If that is already important in simpler content, in audiovisual content, which requires more care in production, it is something fundamental.
As you can imagine, the profile of the public Jewelry Retouching Service greatly influences the definition of the language that will be adopted in the material, but it is not enough to analyze only that aspect. You also have to consider the action objectives and, of course, the available budget.
This is the most important question for video: yes, costs are much more affordable today, but it all depends on the type of production. You have to analyze it well, because some formats depend on more media, which means a higher cost.
The difference is that once you decide on the basic standards, there are great options for all types of businesses, from the most conservative to the most innovative. And it doesn't matter if the idea is to reach the final consumer or the employees, the video works well for any type of approach.