For us it is very much a question of closely dovetailing centralized and decentralized measures. We also have a certain debt with our brand Our customers expect quality and we have to live up to that. At the same time we want to give our local partners room to maneuver especially with regard to digital marketing. If I understand you correctly one of the bigger challenges is also teaching digital skills Yes that s exactly.We have seen that we can be successful with digital activities. And once you set it up you save a whole bunch of resources in the future. But of course there is also an enormous amount of training involved in order to take everyone along It hardly helps us if we have built up a lot of great things that cannot be implemented on site.
Finally one more question regarding digital competence whatsapp mobile number list What are the three tools that you use the most or that are most important to you So in the Messenger space it s Microsoft Teams. We use it every day for video conferences but also for our events. This is a very comprehensive package I have not yet used the full scope myself. A tool that is important to us internally our content management system which is linked to our CRM. This enables our partners to maintain everything with one system.Then we also make intensive use of the tools from Google – Google Analytics and Google Search Console – and in connection with this the platform from Uberall which sometimes makes it easier to maintain online entries for example in Google My Business.
Discoverability and is a simple everyday solution. pick up every person in the media world they are in Marketing interview Duden Institute for Learning Therapy Learning is an enormous challenge especially for children with dyslexia or arithmetic weaknesses and the Duden Institute for Learning Therapy helps them with this. Before Corona learning therapy took place in therapy rooms on site how can this be digitized And what does that mean for marketing and communication I spoke to Eva Jurkewitz She is a marketing and public relations officer at the headquarters of the Duden Institute for Learning Therapy and reports in an interview how the company has digitized a traditionally analogue service model where there are growth opportunities and where there are limits.