Perhaps nothing is more personal to someone than their home. It is where they live, share moments with their loved ones and, for many, now work.Catherine Traynor is an architect and director of House Architects, a small firm specializing in home renovations and extensions. As a residential home architect, she recognizes that the decision to employee contact list modify her home is a big one, which makes connecting with clients important.Prior to employee contact list the pandemic, Traynor's business strategy revolved around in-person consultations and meetings. She would meet with clients, walk around their home.
Talk about their vision, and discuss next steps, which included at least one more in-person visit to lead a design workshop. During this workshop, she would hand-sketch design options for clients to consider.This process allowed him to employee contact list establish a relationship of trust with clients and truly understand their vision for their home. A week into employee contact list the pandemic-induced lockdown, Traynor knew that process was in trouble.It took action and implemented a pivotal strategy centered on investing in new software and technology to help it connect with customers. She also invested in herself by learning brand new skills, including how to use software to create 3D sketches.Catherine Traynor.
Without the pandemic forcing me to think outside the box, I doubt I would have taken the use of technology in my business to employee contact list the next level."As a result, his architectural business not only survives, but thrives. It is growing like never before, receiving 15% more requests than it received before it started using these technologies.Software as a Solution: 3 Ways Software Can Help You Pivot Your Business Strategy Here are three things Traynor did to pivot his company's strategy and how you can apply them to yours, regardless of industry.Solution #1: Use technology to employee contact list simulate in-person interactionsVisiting homes for in-person consultations was no longer possible and created a significant barrier between Traynor and clients.
