Merchants want their services to reach users through software, and they are most concerned about two issues: the first is revenue, and the second is the cost of reaching. Actual benefit = benefit - cost. These two are often not quantifiable, we can only qualitatively. (1) Revenue: WeChat has over 1 billion daily active users, which is the largest traffic portal in China. At the same time, its traffic is very high-quality, because its foundation is the social relationship chain of pan-acquaintances. Good things can be spread through the relationship chain of WeChat, and fission occurs. The rise of Douyin and Pinduoduo is the best proof. Anyone doing business in China has to think about how to get in touch with WeChat. Even competitors want to do business on WeChat.
Apart from the fact that quick apps are pre-installed on the mobile operating system, there is no advantage in this regard. (2) Cost: Light applications save the promotion cost of software service providers for users to telemarketing list download and install. In addition, the WeChat account has opened up various small programs, and the relationship chain helps merchants to spread, saving a lot of marketing and promotion costs. WeChat does not make money by app distribution either. Zhang Xiaolong thought that it would destroy the ecology of small programs, but Kuaishang did the opposite. At that time, he was still thinking about this business. Quick App's official instructions on paid cooperation 3. Competition Quick Apps started more than a year later than WeChat.
After the mini program exploded the market by jumping at the end of 2017, mobile phone manufacturers really paid attention to it. Kuaishou is so behind that it stands to reason that it can compete with more power than WeChat applet. However, Kuaishou is a loose alliance. The members of the alliance attach different importance to Kuaishou, and there is a competitive relationship between them, so it is difficult to promote it as a whole. For example, Xiaomi set up a separate department for fast applications early, while OnePlus, Gionee, ZTE, etc. have not yet launched fast applications. A unified application standard and an efficient and easy-to-use development environment have not been established. Light applications developed by developers on the mobile phones of this alliance member cannot be used on the mobile phones of another alliance member.