Home seo articles 10 principles of digital accessibility email list for modern marketers10 principles of digital accessibility for modern marketers posted: 2020-11-19 when we talk about digital accessibility as as marketers, we're talking about intentionally creating an experience that's accessible to as many people as possible. Designing for digital accessibility means many things. This means designing for people with sensory or cognitive impairments. This means designing for people with physical limitations.
That means designing for people who rely on adaptive and assistive technologies like screen readers or magnifiers to view digital content. The email list key is to build accessibility into your digital experience from the start rather than reinforcing it as an afterthought. Below, I've outlined some key accessibility principles to consider when creating your digital marketing materials. Principles for developers 1. Apply standard html semantics accessible design begins with standard html semantics. Standard html allows screen readers to announce elements on the page so the user knows how to interact with the content.
When html tags without semantic information are email list used, such as <div> and <span> for visual styling, the browser renders elements as the developer intended, which unfortunately may not be very useful for 'user. Keep in mind that user experience with a screen reader can vary greatly. For example, using <div class=”h1”>introduction to semantics</div> or custom coding to override the default browser styles will produce something that looks like a header. However, a screen reader will only understand or announce the element as a header. Key points to remember use standard html whenever possible so that screen readers retain structure and content when reading aloud.